Alaire
27/09/2025
Alaire: e-commerce in Shopify and corporate website in WordPress
Alaire, a leading Portuguese furniture and design brand, partnered with Basicamente Digital to strengthen its digital presence through a dual-platform strategy: an B2C e-commerce built on Shopify and a multilingual corporate website developed in WordPress.
Shopify e-commerce for online sales
The Shopify store was designed to present Alaire’s product collections in a visually refined and functional interface. Focused on clarity and performance, the e-commerce experience enhances product discovery, highlights craftsmanship, and enables an intuitive purchasing journey for both national and international customers.
Corporate website in WordPress
The WordPress website serves as the brand’s institutional hub, offering detailed information about projects, design philosophy, and global partnerships. Its multilingual structure ensures that Alaire communicates consistently across markets while maintaining full SEO control and content flexibility.
Design and UX/UI consistency
Both platforms were designed using UX/UI studies developed in Figma, ensuring a coherent visual identity and user experience. The result is a seamless transition between the online store and the corporate website — two distinct environments that share the same design language and brand DNA.
- B2C e-commerce developed in Shopify
- Corporate website built in WordPress
- Multilingual structure for international audiences
- Design and UX/UI developed in Figma
- Optimized performance and visual consistency
The Alaire project showcases Basicamente Digital’s expertise in building integrated digital ecosystems that combine Shopify e-commerce and WordPress websites — connecting technology, design, and strategy to enhance global brand presence.