Autosimatic

AUTOSIMATIC — B2B Platform Integrated with PHC

AUTOSIMATIC is a leading company in industrial automation in Portugal, representing top global brands such as Siemens. To optimize commercial operations, we developed a custom B2B platform fully integrated with the PHC ERP, designed for speed, accuracy and scalability.

Challenge

The company needed a digital platform capable of handling an extensive technical catalogue — with over 500,000 SKUs online — while maintaining performance and data integrity. It was also essential to create a seamless experience for sales teams and business clients, with dynamic prices, discounts and conditions per customer.

Solution delivered

Our team at Basicamente Digital designed and implemented a custom B2B platform built for high performance and integration depth. The interface was prototyped in Figma to deliver an intuitive and efficient experience across catalogues, quotations and orders.

Full PHC ERP integration — products, stock, pricing and documents.
Sales reps area with account management and quotations.
Online ordering and quoting system with approval workflow.
Customer specific pricing and discounts.
Order tracking and transaction history.
Optimized performance for 500k active SKUs.

Results and impact

The platform allowed AUTOSIMATIC to scale its B2B operations and significantly reduce sales team response times. The real-time PHC integration ensured full data accuracy and eliminated manual redundancy. The brand now manages the entire product catalogue and order cycle autonomously, gaining efficiency, control and customer satisfaction.

Technologies and deliverables

Figma — UX/UI design focused on clarity and performance.
PHC ERP integration — real-time two-way sync.
Custom B2B platform with customer and sales areas.
Quotation and order management system.
Order tracking and customer service tools.