Launch of FEPSA’s new digital project
Basicamente launches the new digital platform for FEPSA, a global reference in the production of felt hat bodies, with a highly specialised operation and a strong international presence.
The project involved the evolution of the brand’s digital presence, focused on the development of a B2C e-commerce platform on Shopify, aligned with FEPSA’s identity and prepared to support its global operations.
With this new infrastructure, FEPSA strengthens its digital presence and modernises the way it presents and organises its catalogue for customers across different markets.
Migration from WordPress to Shopify B2C
FEPSA’s previous website was developed on WordPress. Basicamente led the migration to Shopify, creating a more robust technological foundation, prepared for future growth.
The new solution was developed as a B2C e-commerce platform on Shopify, tailored to the reality of an industrial company operating internationally.
This evolution enables more efficient catalogue management, greater flexibility in website structure and a platform designed for continuous growth.
UX/UI designed to reflect tradition and exclusivity
The project included a phase dedicated to UX/UI for e-commerce, with wireframes developed around FEPSA’s brand identity.
The digital experience was designed with a focus on production, product quality and the brand’s industrial heritage, ensuring a presentation aligned with its premium positioning.
This approach improves navigation, structures the catalogue more effectively and reinforces perceived value throughout the digital experience.
International structure with multi-language and multi-currency
Considering FEPSA’s global presence, the platform was developed with multi-language and multi-currency capabilities, essential for serving different international markets.
This structure aligns with custom B2C e-commerce projects, where the digital experience must adapt to different geographical and commercial contexts.
The result is a digital presence better aligned with the company’s international reality, enabling clearer and more consistent communication with global customers.
Catalogue organisation with advanced colour logic
One of the specific features developed in the project was the implementation of a colour matching logic within the catalogue, allowing different shades to be grouped under broader colour categories.
When selecting a colour, users can automatically view its related variants and tones, improving navigation and product discovery.
This approach enhances catalogue organisation and creates a more intuitive experience, particularly in a context with a high diversity of references.
Technology supporting international operations
This project reinforces the importance of a solid technological foundation for companies operating globally.
The combination of Shopify, brand-oriented UX/UI and an international structure enables FEPSA to operate with a more consistent, scalable platform prepared for future growth.
You can learn more about this project on the FEPSA portfolio page.
Digital projects for globally operating brands
Projects of this nature require an approach that combines technology, design and a digital structure aligned with business goals.
At Basicamente, we develop complete Websites & E-commerce solutions, integrated with areas such as Marketing & Growth, cloud and enterprise software.
This approach allows us to build robust digital platforms, prepared to support growth and the complexity of international operations.