ESC Store
27/09/2025
ESC: footwear brand with Shopify e-commerce and ERP integration
ESC, a Portuguese footwear brand with over two decades of expertise, partnered with Basicamente Digital to launch a new B2C e-commerce developed on Shopify. The project included a full replatforming from custom technology, ERP integration, and a design process focused on performance and brand identity.
Replatforming and technical transformation
The migration from a custom-built solution to Shopify allowed ESC to simplify operations, enhance site speed, and gain full control over product management. The new platform is scalable, flexible, and ready to support both domestic and international growth while maintaining operational stability.
ERP integration and efficient management
The integration with the ERP system enables automatic synchronization of catalog, prices, and stock data. This automation ensures real-time accuracy and significantly reduces manual work — empowering ESC’s team to focus on strategy, customer experience, and continuous brand development.
Design and UX/UI crafted in Figma
Designed through UX/UI studies developed in Figma, the e-commerce layout delivers a clean, minimalist interface aligned with ESC’s identity. The user journey was optimized to highlight product details, collections, and brand storytelling, ensuring a seamless and visually appealing experience.
- B2C e-commerce developed in Shopify
- ERP integration with automated catalog management
- Replatforming from custom technology
- UX/UI design created in Figma
- Structure optimized for SEO and international growth
The ESC project reflects Basicamente Digital’s expertise in developing high-performance Shopify e-commerce solutions that unite technology, automation, and design to strengthen global fashion and footwear brands.