Frescas Surpresas
27/09/2025
Frescas Surpresas: B2C and B2B e-commerce in Shopify integrated with PHC
Frescas Surpresas, a Portuguese food distribution brand, partnered with Basicamente Digital to create a robust digital ecosystem that connects retail and business operations in one unified platform. The solution includes both B2C and B2B e-commerce developed on Shopify, fully integrated with the PHC ERP and complemented by an institutional website in WordPress.
Unified management for B2C and B2B operations
The project was designed to centralize the brand’s retail and wholesale operations within a single digital infrastructure. This integration allows for consistent product data, synchronized stock management, and distinct experiences for end consumers and professional clients — all powered by Shopify’s flexible architecture.
PHC integration and automated processes
The direct connection to the PHC ERP automates product, stock, and billing updates in real time. This ensures operational accuracy, eliminates repetitive tasks, and gives the Frescas Surpresas team total control over their sales, logistics, and customer data — enabling a more agile and scalable business model.
Institutional website in WordPress
Alongside the e-commerce solution, a corporate website was developed in WordPress to communicate the brand’s values, heritage, and distribution services. The result is a cohesive digital presence that combines functionality with storytelling — supporting both brand awareness and sales conversion.
- B2C and B2B e-commerce developed in Shopify
- Direct integration with PHC ERP
- Corporate website built in WordPress
- Automated stock and billing management
- Optimized UX/UI design for every device
The Frescas Surpresas project demonstrates Basicamente Digital’s ability to create fully integrated Shopify B2B and Shopify B2C solutions — connecting ERP systems, design, and technology to drive efficiency and digital growth in the food distribution industry.