Futursport
27/09/2025
FuturSport: fashion retailer with a Shopify e-commerce integrated with PHC
FuturSport, a Portuguese fashion retailer with over three decades of experience, modernized its digital presence with an e-commerce built on Shopify, fully integrated with the PHC ERP. The project, developed by Basicamente Digital, was designed to optimize product, stock, and billing management through a customized and scalable structure.
Replatforming and performance optimization
The project began with a complete replatforming, replacing the previous setup with a modern and efficient technological foundation. This transition improved overall performance, simplified catalog management, and ensured a seamless browsing experience for end users on all devices.
PHC ERP integration and centralized management
The integration with PHC enables automatic synchronization of catalog, billing, and stock data, reducing manual tasks and eliminating update errors. This automation increases operational efficiency and ensures customers always access accurate, real-time product information, strengthening trust and reliability in the B2C e-commerce.
Design and user experience focused on conversion
Based on screen and interaction studies created in Figma, the e-commerce layout was designed to prioritize clarity, speed, and conversion. The interface highlights main categories and seasonal collections while offering an intuitive and visually engaging navigation experience across devices.
- B2C e-commerce developed in Shopify
- Direct integration with PHC ERP
- Automated product and stock management
- UX/UI design developed in Figma
- Structure optimized for SEO and conversion
The FuturSport project reflects Basicamente Digital’s approach to developing tailored Shopify e-commerce solutions focused on performance and results, combining technology, automation, and design to empower established retail brands.