Google Ads & Meta Ads Campaign Management

Investing in digital advertising without control over return is wasteful. We manage Google Ads and Meta Ads campaigns with a focus on performance, efficiency and real revenue. We align data, creative strategy and technology to ensure that every pound invested contributes to measurable business growth. Advertising shifts from being a cost centre to becoming a structured growth lever.

What we do
Search Campaign Management

Desenvolvemos lojas Shopify com UX e componentes personalizados, foco em performance e uma base técnica limpa para evoluir sem dependências desnecessárias. Quando o projeto exige mais controlo (ex.: checkout e regras avançadas), trabalhamos em Shopify Plus.
Shopping and Performance Max Strategies

We implement and optimise Shopping and Performance Max campaigns, connecting catalogue data, user behaviour and automation to maximise sales performance.
Social Ads Campaigns on Meta and Instagram

We create and manage Social Ads campaigns focused on acquisition, remarketing and retention, tailored to each stage of the customer journey.
Dynamic Remarketing and Audience Retargeting

We implemented dynamic remarketing and retargeting strategies, recovering users with a higher probability of conversion.
Continuous Bid and Conversion Optimization

We adjust bids, budgets, and targets based on real data, ensuring efficiency and continuous improvement of results.
Creation and A/B Testing of High-Performance Creatives

We develop conversion-oriented creative content and conduct constant A/B testing to identify the most effective messages and formats.
Advanced Audience and Interest Segmentation

We work with advanced segmentation based on behavior, interests, first-party data, and purchase intent.
Conversion Tracking Installation and Configuration

We implemented robust conversion tracking to ensure reliable data, informed decisions, and accurate sales attribution.
Sales Results and Allocation Report

We provide clear reports focused on business metrics, allowing you to assess the real impact of campaigns on sales.

We are here to maximise the return on your investment

Support

We support the ongoing management of campaigns, ensuring monitoring, quick adjustments, and response to market changes.

Continuous Development & Optimisation

We've evolved strategies, creative elements, and segmentations based on performance, data, and growth targets.

Frequently Asked Questions
How much should I invest in Google Ads and Meta Ads?

The investment is defined based on growth objectives, business margin, market competitiveness, and return potential, ensuring efficiency and scalability.
Is advertising investment included in campaign management?

No. Strategic campaign management is independent of the advertising budget, which is always invested directly in advertising platforms.
Do you manage campaigns on Facebook and Instagram?

Yes. We manage the entire Meta ecosystem, including campaigns in Feed, Stories, Reels, and other formats suitable for each objective.
What is dynamic remarketing and how does it help you sell more?

Dynamic remarketing automatically presents users with products they have already shown interest in, increasing the likelihood of conversion.
How do they avoid irrelevant clicks and wasted budget?

We work with intent-based segmentation, negative keywords, qualified audiences, and continuous optimization to ensure relevant traffic.
Does Basicamente Digital create the ads and campaign copy?

Yes. We develop conversion-driven copywriting and brand-aligned creatives, constantly testing different approaches.
How long does it take to see results with paid campaigns?

Initial results may come quickly, but algorithm and performance optimization happens gradually over the first few weeks.
Is it possible to pause or adjust campaigns at any time?

Yes. Investment control always rests with the client, who has complete flexibility to adjust, scale, or pause campaigns according to their strategy.
How is the tracking of sales generated by the ads done?

We've implemented advanced tracking to accurately identify which campaigns, ads, and channels are generating sales.
Do you work with Google Shopping for e-commerce?

Yes. Google Shopping is one of the main tools for e-commerce, allowing you to highlight products directly in search results with strong purchase intent.