Max Performance Campaign Management

Performance Max is a powerful tool when properly managed. We manage PMax campaigns with strategy, data, and operational rigor, ensuring that automation works for the business, not against it. We optimize feeds, creatives, signals, and goals to maximize return, scale sales, and maintain complete control over budget, channels, and results.

What we do
Strategic Configuration of PMax Campaigns

We set up Performance Max campaigns with clear objectives, relevant audience signals, and a structure aligned with the business strategy.
Optimization of Asset and Creative Groups

We optimize groups of assets, texts, images, and videos to improve relevance, performance, and algorithm learning.
Product Feed Optimization for PMax

We work on the product feed focusing on titles, descriptions, categories, and attributes, maximizing visibility and campaign performance.
Bidding strategies focused on ROAS.

We define bidding strategies focused on ROAS and profitability, adjusting targets based on real sales data.
Trademark and Keyword Exclusion Control

We apply strict exclusion controls to prevent irrelevant traffic and protect the budget from wasted traffic.
A/B Testing of Creatives and Videos for PMax

We conduct continuous A/B testing of creatives and videos to identify combinations with the best performance and conversion rates.
New Customer Segmentation vs. Retention

We differentiate strategies for acquiring new customers and retention, adjusting signals, messages, and goals.
Location and Budget Monitoring

We monitor locations, channels, and budgets to ensure alignment with priority markets and investment efficiency.

We are here to control automation and maximize return.

Support

We monitor the performance of PMax campaigns daily, ensuring quick adjustments and informed decisions.

Continuous Development & Optimisation

We evolved the Max Performance strategy based on data, market behavior, and growth targets.

Frequently Asked Questions
What is Performance Max and what is it used for?

Performance Max is Google's most advanced campaign type, using artificial intelligence to distribute ads across all platform channels with a single conversion goal.
Does Performance Max replace Google Shopping in e-commerce?

Yes. In the context of e-commerce, Performance Max has absorbed the Smart Shopping concept, offering greater reach, automation, and optimization capabilities.
How is control maintained over the Performance Max automation?

We use audience signals, brand exclusions, goal tracking, and continuous optimization to ensure that automation works in favor of the business.
Is it mandatory to have videos for Performance Max campaigns?

It's not mandatory, but it's highly recommended. If they don't exist, we develop dynamic creatives to maximize your presence on channels like YouTube.
Does Performance Max work for B2B businesses?

Yes. When configured correctly, Performance Max can be used for generating qualified leads in B2B contexts.
How do they avoid cannibalization with traditional research campaigns?

We manage the campaign structure and necessary exclusions to avoid overlap and ensure efficiency between Performance Max and Search.
Is Performance Max more effective than traditional campaigns?

In e-commerce operations with extensive catalogs, Performance Max tends to deliver a better return due to automation and the use of data at scale.
How long does it take for a campaign to achieve good performance?

The learning phase typically lasts 4 to 6 weeks, depending on the volume of conversions and the quality of the data provided.
Is it possible to know where the ads are being displayed?

Yes. We use advanced reporting and scripts to gain greater transparency into channels, locations, and performance.
Is optimizing the product feed part of PMax management?

Yes. The quality of the product feed is crucial to the success of Performance Max campaigns and is an integral part of our approach.