FEPSA
FEPSA is a global reference in the production of felt hat bodies, with over 55 years of history, a strong industrial heritage and a highly specialised international operation. With a global presence and a brand built on quality, tradition and innovation, the company entrusted Basicamente with the evolution of its digital presence through the development of a Custom B2C E-commerce on Shopify, designed to reflect the exclusivity of the brand and support its international scale.
The project aimed to create a new digital platform aligned with FEPSA’s premium positioning, preserving the company’s heritage while delivering a more robust, scalable and globally ready commerce experience.
UX/UI aligned with brand identity, production and heritage
The project started with a UX/UI design for e-commerce phase, where wireframes were developed to translate FEPSA’s identity into a digital experience.
The interface architecture was designed with a focus on production, product exclusivity and the brand’s industrial heritage, balancing refined visual presentation with clear and functional navigation.
This approach ensured a consistent experience aligned with FEPSA’s positioning, reinforcing perceived quality and differentiation across the entire website.
Migration from WordPress to Shopify B2C
FEPSA’s previous digital presence was based on WordPress. Basicamente led the replatforming to Shopify, evolving the project to a more scalable infrastructure, better suited for catalogue management, international growth and ongoing optimisation.
In this case, the solution was implemented as a Custom B2C E-commerce on Shopify, adapted to the context of an industrial company with a global operation and specific product organisation and commercial presentation requirements.
The new technology stack allows FEPSA to operate on a more modern, flexible and scalable platform, prepared for continuous evolution.
International structure with multi-language and multi-currency
Considering FEPSA’s international scale, the platform was built with multi-language and multi-currency capabilities, essential for brands operating across multiple markets.
This structure aligns with a Custom B2C E-commerce approach, where the digital experience must support different navigation, browsing and purchasing contexts globally.
The result is a digital presence aligned with the brand’s international reality, enabling consistent and clear communication across different geographies.
Colour matching system and variant-based navigation
One of the custom components developed in the project was a colour grouping and matching system, designed to simplify catalogue navigation.
In practice, different internal references associated with similar tones were organised under a unified colour logic, allowing users to select a primary colour in filters and explore related variants and shades.
This structure improves product discovery and browsing experience, making the catalogue more intuitive and facilitating commercial exploration of a wide range of references and nuances.
A digital platform aligned with the brand’s leadership
With this new digital presence, FEPSA now operates on a platform aligned with its market position, combining tradition, industrial expertise and international operational capability.
The combination of custom UX/UI, replatforming to Shopify, multi-language and multi-currency structure and advanced catalogue organisation created a more consistent and scalable digital foundation, aligned with the global context in which the brand operates.
Project results and deliverables
The project delivered by Basicamente for FEPSA resulted in a digital platform more aligned with the brand identity and its international operation.
- UX/UI and wireframes developed with a focus on production, exclusivity and brand heritage.
- Migration from WordPress to Shopify B2C.
- Multi-language structure for international markets.
- Multi-currency setup for global commerce.
- Colour matching system for variant organisation and filtering.
- Scalable technology foundation prepared for future growth.
Digital projects for international brands
At Basicamente, we develop Websites & E-commerce solutions for brands that require technology, structure and digital experience aligned with their commercial reality.
If you are looking for a team to develop or evolve an e-commerce platform focused on positioning, scalability and international operations, contact us via our Contact page. You can also explore other projects in our Portfolio.