Frescas Surpresas
Frescas Surpresas is a Portuguese company dedicated to food distribution that invested in digital transformation to scale its commercial operation. The project developed by Basicamente consisted of creating a complete digital ecosystem on Shopify , combining B2C e-commerce and a B2B platform , fully integrated with the PHC ERP system.
The goal was to centralize the management of products, prices, and orders, ensuring operational efficiency, data consistency, and a seamless experience for both end consumers and business clients.
Integration with PHC ERP and operational automation.
Integration with the PHC ERP system ensures automatic synchronization of inventory, prices, customers, and billing, eliminating manual processes and reducing operational errors.
This automation allows for centralized, real-time management , essential for a food business where product availability, inventory reliability, and speed of response are critical factors.
B2C and B2B platform in a single Shopify ecosystem.
The ecosystem was designed with two distinct environments, based on the same technological foundation:
Shopify's B2C e-commerce platform offers an intuitive, fast, and responsive shopping experience for the end consumer.
The B2B platform was developed to meet the needs of resellers and professional clients, with customized commercial terms , customer-specific pricing management, and simplified ordering processes.
UX/UI focused on clarity and efficiency.
The design and navigation experience were conceived to ensure clarity, speed, and ease of use on any device. The interface reflects the brand's values — freshness, approachability, and trust — guaranteeing a consistent experience across all digital touchpoints.
Integration with customized components allows the platform to evolve continuously, keeping pace with business growth and new operational needs.
- B2C e-commerce on Shopify.
- B2B platform with customized commercial terms.
- Integration with PHC ERP and process automation.
- Centralized management of catalog, pricing, and invoicing.
- UX/UI focused on efficiency and usability.
Integrated e-commerce solutions for the food industry.
At Basicamente, we develop customized B2C e-commerce solutions and B2B platforms, integrated with ERP systems and designed for complex operations such as those in the food industry.
If you're looking to unify sales channels, automate processes, and create a digital ecosystem ready for growth, contact us through our Contact page or subscribe to our newsletter.