Joalharia Naná
Joalharia Naná is a brand with over 25 years of experience in the jewelry sector, recognized for its combination of tradition, elegance, and attention to detail. To strengthen its digital presence and modernize its online operation, Basicamente developed a B2C e-commerce platform on Shopify , fully aligned with the brand's premium positioning.
The project aimed to create a secure, visually sophisticated, and conversion-oriented online store, prepared to support the brand's growth in the digital channel.
Strategic replatforming of WordPress for Shopify
The work began with a complete redesign of WordPress for Shopify , migrating the store to a more stable, scalable, and secure technological base.
This change simplified catalog management, optimized the checkout process, and improved overall store performance, ensuring greater reliability during campaign periods and peak traffic times.
UX/UI design focused on enhancing product value.
The e-commerce design was developed based on UX/UI studies in Figma , translating the elegant and contemporary identity of Joalheria Naná into a minimalist and sophisticated digital environment.
Every detail has been carefully considered to highlight the collections, enhance the product value, and provide a smooth and consistent browsing experience across desktop, tablet, and mobile devices.
Conversion-driven shopping experience
The new e-commerce platform was designed to maximize conversions, with simple navigation, clear product pages, and an optimized checkout process , reducing friction in the purchasing process.
Scalable architecture and integration with digital marketing tools ensure a solid online presence, prepared for the brand's sustained growth.
- B2C e-commerce platform developed on Shopify.
- Replatforming WordPress to Shopify.
- UX/UI design developed in Figma.
- Checkout optimized for conversion.
- Scalable, secure structure, prepared for growth.
Shopify solutions for premium brands
At Basicamente, we develop Shopify B2C online stores that combine design, technology, and performance for brands that value identity, trust, and digital growth.
If you are looking to create or evolve your e-commerce business, contact us through our Contact page. You can also explore other projects in our Portfolio .