Lifefocus
Lifefocus operates in the healthcare sector, with an approach centered on clinical monitoring and the well-being of its patients. To strengthen its digital presence and facilitate access to services, Lifefocus entrusted Basicamente with the development of a WordPress website , complemented by dynamic appointment booking forms , UX/UI in Figma , and a technical SEO strategy .
The goal was to create a clear, accessible, and functional platform capable of improving the user experience and supporting the brand's organic growth in the digital realm.
The website was developed using scalable WordPress , ensuring security, ease of management, and a technical structure prepared for performance and SEO.
The platform presents specialties, clinical staff, and services in an organized manner, allowing users to quickly find relevant information and contact the clinic easily.
A dynamic appointment booking form was developed, tailored to Lifefocus's needs, allowing users to intuitively select specialties, times, and types of appointments.
This feature improves the patient experience, reduces friction in initial contact, and optimizes the clinic's internal processes, making order management more efficient.
Prior to development, wireframes and UX/UI studies were created in Figma , focusing on clarity of information, readability, and ease of navigation.
The design was conceived to convey trust, approachability, and professionalism — essential factors in the digital communication of healthcare brands.
The project included the implementation of technical SEO best practices , content structuring, and performance optimization, creating a solid foundation to improve organic visibility in search engines.
This approach allows Lifefocus to capture qualified traffic and strengthen its digital authority in the healthcare sector.
At Basicamente, we develop WordPress websites for clinics and healthcare brands, combining technology, UX/UI, and SEO to improve patient experience and digital visibility.
If you are looking for a functional, secure, and growth-ready digital platform, contact us through our Contact page. You can also explore other projects in our Portfolio .