Purple
Purple is a brand dedicated to selling cosmetic products , with a positioning focused on quality, image, and customer experience. To strengthen its digital presence and scale its online operation, the brand entrusted Basicamente with the development of a B2C e-commerce platform on Shopify , with integration to the PHC ERP system and a UX/UI designed in Figma .
The goal was to create a robust, visually appealing online store, prepared to automate critical back-office processes while maintaining a seamless shopping experience.
B2C e-commerce on Shopify focused on growth.
The website was developed based on our B2C e-commerce approach on Shopify , ensuring performance, security, and ease of day-to-day management.
The e-commerce structure was designed to showcase cosmetic products, with clear product pages, intuitive navigation, and a simple, conversion-oriented checkout process.
Integration with PHC ERP and operational automation.
Direct integration with the PHC ERP system allows for automatic synchronization of products, prices, inventory, and billing , ensuring complete consistency between e-commerce and back-office operations.
This type of connection fits into a broader strategy of integrating ERP and critical systems , reducing manual tasks, operational errors, and reliance on parallel processes.
UX/UI in Figma focused on aesthetics and usability.
Prior to development, wireframes and UX/UI studies were created in Figma , defining visual hierarchy, navigation flows, and product presentation.
The design was conceived to reflect the world of cosmetics — visual care, clarity, and confidence — ensuring a consistent experience across desktop and mobile.
Technical base prepared for climbing.
The e-commerce platform was developed with best performance practices and a technical structure prepared for organic growth and future digital campaigns.
This approach aligns with bespoke B2C e-commerce projects, where technology keeps pace with the real rhythm of business.
- B2C e-commerce platform developed on Shopify.
- Integration with PHC ERP and billing automation.
- UX/UI and wireframes developed in Figma.
- Checkout optimized for conversion.
- Scalable and easy-to-manage platform .
Project Purple in the portfolio
This project is part of Basicamente's portfolio, reflecting our approach to e-commerce, automation, and digital experience for consumer brands.