UX/UI Design Focused on Conversion & Sales

We create digital experiences where design is not just aesthetic, but a direct driver of conversion and growth. Our UX and UI work is data-driven and grounded in user behaviour and business objectives, ensuring journeys that are simple, intuitive and effective. We apply these principles to e-commerce projects where every interaction contributes to higher conversion, stronger performance and consistent revenue growth.

What we do
User Experience Design UX

We design user-centred experiences by analysing behaviours, needs and friction points to create simple, efficient and conversion-focused journeys.
User Interface Design UI

We create clear and consistent visual interfaces aligned with the brand’s identity, ensuring visual coherence, usability and commercial impact.
UX Audit for Conversion Optimization

We conduct UX audits to identify conversion barriers, improvement opportunities and clear actions to increase results.
Prototyping and Design of Online Stores

We develop wireframes and navigable prototypes that allow you to validate concepts, flows, and decisions before technical development.
Conversion-focused UX/UI Design CRO

We apply CRO principles to UX and UI design, testing hypotheses and optimising critical elements across the customer journey.
Design System Creation for E-commerce

We create scalable design systems that ensure visual consistency, development efficiency and long-term maintainability.
Customer Purchase Journey Optimisation

We optimise the entire customer journey, from discovery to checkout, reducing friction and increasing conversion rates.
Usability Testing and Behaviour Analysis

We conduct usability testing and analyse behavioural data to validate design decisions and guide continuous improvement.

We are here to evolve your project

Support

We support the continuous evolution of design, ensuring consistency, incremental improvements, and alignment with business objectives.

Continuous Development & Optimisation

We've evolved the UX and UI experience based on data, testing, and real user behavior, while maintaining a focus on conversion and sales.

Frequently Asked Questions
What differentiates Basicamente Digital’s UX/UI design from conventional design?

Our design is data-driven and aligned with user behaviour and business objectives. Every decision is made to reduce friction, increase conversion and generate measurable impact on sales.
Do you analyse user behaviour, such as heatmaps?

Yes. We use behaviour analysis tools to identify navigation patterns, drop-off points and opportunities to optimise the user experience.
How does UX/UI design contribute to SEO?

A well-structured visual hierarchy improves readability, content organisation and user experience, which supports stronger organic performance.
Is the design tested across different devices and screen sizes?

Yes. We ensure visual and functional consistency across desktop, tablet and mobile, delivering a reliable experience in every usage context.
Is it possible to validate the design before technical development?

Yes. We create clickable prototypes to validate flows, information hierarchy and overall experience before moving into development.
How do you ensure brand consistency?

We work with your existing brand guidelines or develop a digital design system that ensures visual consistency and long-term maintainability.
Does the design include animations and micro-interactions?

Yes. We use functional micro-interactions and animations that improve user experience without compromising performance or load times.
How do you assess whether the design is driving conversions?

We analyse funnel metrics, user behaviour and post-launch data to measure conversion impact and continuously refine the experience.
Do you design landing pages for campaigns?

Yes. We create landing pages built around specific goals such as qualified leads or sales, integrated with marketing campaigns and automation.
What is the impact of UX/UI design on average order value?

We apply visual and structural upselling and cross-selling principles that naturally increase the average order value.