Evanyrouse
Evanyrouse is a Portuguese furniture brand based in Paredes, Portugal, recognized for its balance between timeless design, quality, and innovation. To support the brand's digital evolution, Basicamente developed a new online store on Shopify , prepared to scale and respond to different business models.
The platform was designed to operate simultaneously in B2C and B2B e- commerce, ensuring a seamless experience for both end consumers and resellers and business partners.
Strategic Replatforming for Shopify
The project began with a strategic replatforming to Shopify , replacing the previous WordPress site with a modern, scalable, and performance-oriented solution.
The process included migrating critical content and data, preserving SEO, optimizing templates, and reorganizing collections. The result was a solid technical foundation, prepared for growth, internationalization, and consistent loading times across all devices.
UX / UI focused on brand and conversion.
Prior to development, in-depth UX/UI design work was carried out in Figma , mapping navigation flows, visual hierarchy, and key interactions, aligning the digital experience with the brand's premium positioning.
The focus was on creating intuitive navigation, highlighting collections, and facilitating product discovery, ensuring a consistent and engaging experience on desktop and mobile, always geared towards conversion.
Native product simulator in Shopify
One of the project's distinguishing elements was the development of a native product simulator within Shopify , without the use of external applications. This solution allows users to visualize, in real time, different combinations of fabrics, finishes, and dimensions.
The simulator increases user engagement, reduces friction in the decision-making process, and reinforces confidence in the purchase, being especially relevant in a context of customized furniture.
- Replatforming WordPress to Shopify.
- E-commerce B2C and B2B integrated into a single platform.
- Native product simulator in Shopify.
- UX/UI design and interaction studies in Figma.
- Catalog and collections optimized for search and navigation.
Results: performance, experience, and scale
With this digital transformation, Evanyrouse has reinforced the balance between design, innovation, and commercial strategy. The new online store now offers a fluid, fast shopping experience aligned with the brand's identity.
This project demonstrates Basicamente's approach to developing Shopify solutions focused on performance , personalization, and sustainable growth for leading brands in the furniture industry.