A LINE Clothing
A LINE is a Portuguese contemporary fashion brand that combines minimalist design, local production, and a strong attention to detail. To create a digital presence that matches the brand's positioning and support international growth, Basicamente developed a B2C e-commerce platform on Shopify , fully integrated with the Sage ERP system .
The project's objective was to create an elegant, high-performing online store ready for scalability, ensuring efficient operational management and a seamless shopping experience for the end customer.
The project included a complete overhaul of WordPress for Shopify , replacing a limited technological base with a more stable, faster, and easier-to-manage solution.
The new e-commerce platform integrates customized catalog, checkout, and campaign management components, ensuring seamless operation and an optimized shopping experience across desktop, tablet, and mobile devices.
Direct integration with Sage ERP It allows for the automatic synchronization of inventory, prices, orders, and billing in near real-time.
This automation reduces administrative tasks, ensures complete data consistency between systems, and guarantees centralized and efficient management, essential for growing fashion brands with international ambitions.
The e-commerce design was defined based on UX/UI studies in Figma , focusing on usability, visual clarity, and showcasing the collections.
The interface focuses on simplicity and aesthetic consistency, translating A LINE's minimalist style into an engaging, consistent browsing experience aligned with the brand's identity.
At Basicamente, we develop Shopify B2C online stores integrated with ERP and critical systems, combining design, technology, and automation to scale fashion brands in the digital world.
If you want to modernize your e-commerce or integrate your operation with your ERP, contact us through our Contact page. You can also explore other projects in our Portfolio .