Abreu Cash
ABREU CASH operates in the Cash & Carry sector, where operational efficiency, speed of purchase, and rigorous management of commercial conditions are critical. To meet these demands, Basicamente developed a customized B2B platform , fully integrated with the ERP, aimed at scaling sales and reducing friction in the order process.
The goal was to create a robust digital channel that would empower internal teams and corporate clients, ensuring accurate data, consistent business rules, and a seamless B2B purchasing experience.
Project context and objectives
In a high-volume, low-margin business, purchase speed , inventory reliability , and customer-specific sales policy are key factors. The solution needed to scale easily, apply dynamic pricing and discount rules , and maintain a continuous connection with the ERP system to synchronize products, inventory, current accounts, and documents.
It was equally essential to ensure complete consistency between the digital channel and the back office, avoiding manual errors and duplication of processes.
The solution: a B2B platform with advanced business rules.
A Basicamente designed and implemented a bespoke B2B platform. , designed for demanding business environments and large-scale operations.
The experience was structured using wireframing and UX/UI in Figma , aligning B2B purchasing flows with ABREU CASH's internal processes. The result is a robust web platform with a private client area and a sales area , allowing complete management of accounts, catalogs, and orders, always with history and control.
Two-way integration with the ERP It ensures that all business rules are applied in near real-time, guaranteeing consistent data throughout the operation.
- B2B profiles with prices, discounts, and customized tables per client .
- Commercial area for portfolio management, requests, and approval workflows.
- Optimized catalog with quick search, filters, saved lists, and reset functionality.
- Simplified checkout with agreed payment terms .
- Operational dashboards with purchase indicators, history, and balance.
ERP integration and data synchronization
Integration with the ERP system ensures near real-time synchronization of products, inventory, customers, prices, discounts, current accounts, and documents. Commercial rules are applied consistently during browsing and checkout, guaranteeing complete alignment between the digital channel and the back office.
Results: more control, speed, and predictability.
With the B2B platform in production, ABREU CASH was able to manage commercial conditions per client more accurately, reduce order errors, and significantly increase the speed of daily operations.
The digital channel has become a predictable, scalable, and integrated sales medium , prepared to keep pace with business growth and support commercial decisions based on reliable data.
Technologies and deliverables
- Figma — UX/UI and navigable prototypes.
- ERP integration — products, prices, inventory, and documents.
- Salesperson area with account management tools.
- Prices and discounts per customer with dynamic policies.
How we help B2B companies scale digital operations.
At Basicamente, we create tailored B2B e-commerce solutions and ERP and mission-critical system integrations for companies that need efficiency, control, and scale.
If your business sells B2B and requires advanced business rules, contact us through our Contact page. You can also explore other projects in our Portfolio .