AEP
AEP – Associação Empresarial de Portugal (Portuguese Business Association) is one of the leading national entities supporting businesses, promoting initiatives, services, and projects aimed at the growth, internationalization, and competitiveness of the Portuguese business sector. To strengthen its lead generation and maximize the impact of its actions, AEP entrusted Basicamente with the execution of a Performance Marketing and lead generation strategy.
The goal was to attract companies and qualified decision-makers by promoting programs, events, and business support services in a measurable and results-oriented way.
Performance marketing focused on business growth.
We implemented a Growth and ROI consulting strategy, focusing on investment efficiency and maximizing return on qualified corporate leads.
The campaigns were designed to meet different objectives of AEP, ranging from promoting business initiatives to attracting contacts interested in support services, training, and internationalization.
Lead generation for businesses and decision-makers.
Lead generation was structured to capture relevant business contacts, segmented by profile, interests, and field of activity.
This approach made it possible to create a qualified database, aligned with AEP's mission and its strategic audiences, ensuring relevance and potential for engagement.
Results and impact
The marketing strategy implemented allowed AEP to strengthen its digital presence, increase the volume of qualified business leads, and improve the effectiveness of its communication campaigns.
Marketing has taken on a strategic role in supporting business activity, with clear metrics, the ability for continuous optimization, and a direct impact on institutional objectives.
- Results-oriented Performance Marketing .
- Generating qualified corporate leads .
- Segmentation by profile and interest .
- Data-driven campaigns and continuous optimization.
- Strategic support for business operations.
Digital marketing for business organizations
At Basicamente, we develop Marketing & Growth strategies for associations, business entities, and organizations seeking real impact, lead generation, and sustained growth.
If you want to boost lead generation and improve the performance of your campaigns, contact us through our Contact page.