Chave Nova is one of the leading real estate networks in Portugal, with a strong national presence and a results-oriented approach in the real estate brokerage market. To strengthen lead generation and support the network's growth, Chave Nova entrusted Basicamente with defining and executing a performance marketing and lead generation strategy.

The goal was to attract qualified contacts interested in buying, selling, or investing in real estate, ensuring volume, quality, and efficiency in lead generation.

Performance marketing focused on conversion.

A performance marketing strategy was implemented, focused on conversion and return on investment, with campaigns designed to meet the different stages of the real estate funnel.

The campaigns were continuously optimized based on data, ensuring efficiency in lead acquisition and alignment with the network's business objectives.

Generating qualified leads in real estate.

Lead generation was structured to capture contacts with genuine intent, segmented by type, location, and real estate objective.

This approach allowed Chave Nova to work with more qualified opportunities, reduce sales response time, and increase the effectiveness of field teams.

Results and impact

The implemented strategy allowed Chave Nova to strengthen its digital presence, increase the volume of qualified leads, and improve the efficiency of its sales teams.

Marketing has come to play a central role in generating real estate opportunities, with clear metrics, predictability, and scalability.

• Performance marketing focused on conversion.
• Generating qualified real estate leads .
• Segmentation by intent and location .
• Continuous optimization based on data.
• Direct support to sales teams.

Digital marketing for the real estate sector

At Basicamente, we develop Marketing & Growth strategies for the real estate sector, focused on lead generation, performance, and sustainable growth.

If you're looking to increase lead generation and improve the performance of your campaigns, contact us through our Contact page.

Visit the Chave Nova website