JEF
JEF is a Portuguese-language fashion brand that combines timeless and contemporary design with local production and meticulous attention to detail. To strengthen its digital presence and create a shopping experience aligned with the brand's positioning, Basicamente developed a custom-built B2C e-commerce platform on Shopify , focused on aesthetics, performance, and conversion.
The project's objective was to create an elegant, fluid, and scalable online store, supporting the brand's growth in national and international markets.
Strategic replatforming for Shopify
The project involved a replatforming from WordPress to Shopify , migrating operations to a more stable, secure, and scalable technological base. This transition simplified catalog management, improved store performance, and ensured full compatibility with marketing and sales tools.
The new architecture in Shopify has created a solid foundation for continued growth and internationalization, without compromising the brand's visual identity.
UX/UI design focused on branding and conversion.
The e-commerce design was defined based on UX/UI studies in Figma , focusing on visual clarity, showcasing collections, and consistency of experience.
The minimalist and fully responsive layout reflects JEF's style, ensuring intuitive navigation and an engaging experience on desktop, tablet, and mobile devices.
Modern and intuitive shopping experience.
The e-commerce platform was custom-developed to offer a seamless shopping experience, with optimized filters , detailed product pages, and a simplified, conversion-oriented checkout process .
The combination of design, technology, and performance results in a modern, user-centric online store, prepared to keep pace with the brand's evolution.
- B2C e-commerce platform developed on Shopify.
- Replatforming WordPress to Shopify.
- UX/UI design developed in Figma.
- Checkout optimized for conversion.
- A structure prepared for growth and internationalization.
Shopify solutions for fashion brands
At Basicamente, we develop bespoke Shopify B2C online stores , combining design, performance, and scalability for brands that value identity and global growth.
If you are looking to create or evolve your fashion e-commerce business, contact us through our Contact page. You can also explore other projects in our Portfolio .