La Femme
La Femme is a women's fashion brand created by influencer and entrepreneur Liliana Filipa , known for its elegant, contemporary identity and strong digital presence. To strengthen the brand's online presence and create a shopping experience aligned with its positioning, Basicamente developed a custom B2C e-commerce platform on Shopify .
The project aimed to create a visually striking, fast, and scalable online store, while maintaining the brand's DNA and supporting digital campaigns and international sales.
Strategic replatforming of WordPress for Shopify
The work included a complete replatforming from WordPress to Shopify , migrating operations to a more stable, secure, and performance-oriented platform.
This transition improved browsing speed, simplified catalog management, and optimized the checkout process, ensuring a modern and reliable shopping experience, prepared for traffic peaks and seasonal campaigns.
UX/UI design aligned with brand identity.
The e-commerce design was developed based on UX/UI studies in Figma , fully aligned with La Femme's visual identity — feminine, elegant, and contemporary.
The interface prioritizes clarity, visual consistency, and showcasing products through high-impact images, ensuring intuitive and consistent navigation across desktop, tablet, and mobile devices.
Conversion-driven shopping experience
The e-commerce platform was designed to maximize conversions and strengthen the emotional connection between the brand and the audience, featuring detailed product pages, fluid navigation, and an optimized checkout process .
Integration with digital marketing and automation tools enables effective campaigns and simplified management, always maintaining a focus on user experience and business performance.
- B2C e-commerce platform developed on Shopify.
- Replatforming from WordPress to Shopify.
- UX/UI design developed in Figma.
- Checkout optimized for conversion.
- A structure prepared for growth and international expansion.
Tailored Shopify solutions for fashion brands.
At Basicamente, we develop bespoke Shopify B2C online stores , combining design, technology, and strategy for fashion brands with a strong identity and global ambition.
If you are looking to create or evolve your e-commerce business, contact us through our Contact page. You can also explore other projects in our Portfolio .