LUC
LUC is a Portuguese family-owned fashion brand that has strengthened its presence. digital with the development of a B2C e-commerce platform on Shopify . The project, developed by Basicamente, aimed to create an online store. solid, coherent and aligned with the brand identity, ensuring simplicity, Performance and an intuitive shopping experience.
The approach involved developing only what was necessary for the business. without excessive complexity, ensuring a technological foundation prepared for growth. in a sustainable way.
Custom, performance-driven development in Shopify
A custom development was implemented on Shopify . with adjustments to the theme, organization of collections, filters and checkout optimization, focused on clear product presentation and conversion.
The technical structure is lightweight, fast, and scalable, allowing for future catalog expansions. and the natural evolution of the store within a logic of B2C e-commerce on Shopify without compromising performance.
User-centered UX/UI design
The browsing experience was defined based on UX/UI studies in Figma . where flows, visual hierarchy, and user interactions were mapped.
The design prioritizes clarity, simplicity, and functionality, translating into a superior experience. Visually balanced, intuitive, and fully adapted for desktop, tablet, and mobile devices.
- B2C e-commerce platform developed on Shopify.
- Customized development focused on conversion.
- UX/UI design and flows defined in Figma.
- Scalable structure prepared for growth.
- Responsive design with a focus on performance.
Tailored Shopify solutions for fashion brands.
This project reflects the approach of Basically in the development of Shopify B2C online stores Tailor-made solutions, focused on the essentials, performance, and real objectives of each brand. especially in the fashion and retail sector.