Magia do Lar
Magia do Lar is a Portuguese brand of home decor and household goods that has been on the market since 2009. To modernize its online operation and create a technological base prepared for scaling, Basicamente developed a B2C e-commerce platform on Shopify , fully integrated with the Sage ERP system .
The project's objective was to improve the online store's performance, automate critical processes, and offer a seamless, reliable shopping experience aligned with the expectations of the digital consumer.
Strategic replatforming of WordPress for Shopify
The project included a complete overhaul of WordPress for Shopify , replacing a limited platform with a more stable, secure, and scalable solution.
This migration significantly improved website performance, simplified catalog management, and created a solid foundation for digital campaigns, traffic spikes, and sustained business growth.
Integration with Sage ERP and operational automation.
Direct integration with the Sage ERP system ensures automatic synchronization of products, prices, and inventory between the systems.
This automation has reduced manual tasks, increased data accuracy, and ensures that the end customer always finds up-to-date information, reinforcing trust and the quality of the shopping experience.
UX/UI design focused on clarity and product discovery.
The e-commerce design was defined based on UX/UI studies in Figma , focusing on intuitive, clear navigation geared towards quick product discovery.
The visual identity reflects the brand's values — proximity, functionality, and comfort — ensuring a consistent and responsive experience across desktop, tablet, and mobile devices.
- B2C e-commerce platform developed on Shopify.
- Integration with Sage ERP for data synchronization.
- Replatforming from WordPress to Shopify.
- UX/UI design developed in Figma.
- Automation of catalogs, pricing, and inventory .
Integrated Shopify solutions for retail brands
At Basicamente, we develop Shopify B2C online stores integrated with ERP and critical systems, helping retail brands gain operational efficiency and scale sales in the digital world.
If you're looking to modernize your e-commerce and automate processes, contact us through our Contact page. You can also explore other projects in our Portfolio .