MAHRLA
MAHRLA is a Portuguese women's fashion brand with a strong focus on... in the digital realm and with a modern approach to e-commerce. To create an operation With an efficient and growth-oriented online presence, Basicamente developed a B2C e-commerce on Shopify , integrated with the Moloni's billing system is supported by a strategy of Remarketing focused on customer loyalty.
The goal of the project was to create a fast, scalable, and visually appealing online store. Consistent with the brand identity, ensuring a seamless shopping experience. and geared towards conversion.
E-commerce on Shopify with custom development.
The e-commerce platform was developed on Shopify , using components... Customized catalog and checkout options, optimized for B2C e-commerce on Shopify .
Custom development allowed for complete control over layout and navigation flows. and shopping experience, ensuring visual consistency and a foundation prepared for Scaling digital campaigns and seasonal launches.
Integration with Moloni and billing automation
Direct integration with Moloni enables automatic synchronization. from orders and invoicing, significantly reducing administrative management time. and minimizing manual errors.
This automation contributes to a more efficient back office and is aligned with the Basically, the approach Systems integration and operational automation .
Conversion-driven UX/UI and remarketing
The design and navigation flows were defined based on UX/UI studies in Figma , with special attention to the mobile experience. and to highlight the collections.
In parallel, integrated remarketing strategies were implemented. With e-commerce, reinforcing cart recovery and purchase recurrence are key. and customer loyalty.
- B2C e-commerce platform developed on Shopify.
- Integration with Moloni for automated invoicing.
- Custom catalog and checkout development .
- UX/UI design developed in Figma.
- Remarketing focused on conversion and retention.
Shopify solutions for growth-oriented fashion brands
This project reflects how Basicamente develops Shopify online stores for fashion brands. , Combining technology, design, and automation to support sustainable growth. In the digital world.