Matreness
Matreness is a brand dedicated to selling mattresses , created with the goal of offering comfort, quality, and a simple shopping experience through digital channels. Basicamente was responsible for the entire brand creation process, from naming and branding to developing the website on Shopify , supported by in-depth UX/UI work in Figma .
The challenge involved launching a new brand in the market with a strong, reliable identity, prepared to compete in e-commerce.
Strategic naming and branding
The project began with defining the brand name , creating a memorable, distinctive name aligned with the world of rest and comfort. From there, we developed the entire branding , including visual identity, communication tone, and application guidelines.
This strategic foundation allowed us to build a coherent and consistent brand, prepared to grow in the digital realm and establish a relationship of trust with the end consumer.
UX/UI and wireframes developed in Figma.
Prior to technical development, wireframes and UX/UI studies were created in Figma , defining the information architecture, navigation flows, and content hierarchy.
The focus was on simplifying the purchase journey, clarifying the value proposition of each product, and creating an intuitive and responsive experience aligned with B2C e-commerce best practices.
E-commerce developed on Shopify
The website was developed using our e-commerce solutions , ensuring performance, security, and ease of management. The platform allows for simple and scalable management of catalogs, orders, and campaigns.
The Shopify framework ensures a solid technological foundation, prepared for growth, continuous optimization, and integration with marketing and analytics tools.
Brand launch with a solid digital foundation.
From the creation of the name to the online store in production, the Matreness project was conceived as a digital-first brand launch , where strategy, design, and technology work together.
The result is a brand with a clear identity, an optimized shopping experience, and a platform prepared to scale online sales in the sleep and leisure sector.
- Naming and branding created from scratch.
- UX/UI and wireframes developed in Figma.
- B2C e-commerce platform developed on Shopify.
- A simple, conversion-oriented shopping experience .
- Scalable technological foundation for digital growth.
Brand creation and e-commerce on Shopify
At Basicamente, we help brands get born and grow in the digital world, combining branding , UX/UI , and e-commerce on Shopify in an integrated, results-oriented approach.
If you want to launch a new brand or reinvent your digital presence, contact us through our Contact page. You can also explore other projects in our Portfolio .