Momel
Momel is a leading Portuguese company in the construction and ceramic products sector. To modernize and unify its digital operation, Basicamente developed an e-commerce ecosystem on Shopify , integrating a B2C store and a B2B platform into a single environment, fully linked to the Artsoft ERP system .
The project's objective was to centralize sales channels, automate critical processes, and create a robust technological foundation prepared to scale both in retail and within the reseller network.
Strategic replatforming and technological consolidation
The project began with a replatforming to Shopify , replacing a previous solution and customized systems with a more stable, secure, and scalable infrastructure.
This migration allowed for the consolidation of operations, reduced technical complexity, and significantly improved product, order, and customer management across both sales channels.
Integration with Artsoft ERP and operational automation.
Direct integration with the Artsoft ERP system ensures automatic synchronization of catalog, prices, inventory, customers, and billing.
This connection between ERP and e-commerce ensures consistent data in near real-time, improves operational control, and allows for unified management of B2C and B2B customers throughout the entire sales and post-sales cycle.
Customized B2B platform for resellers.
A bespoke B2B platform was developed within the Shopify ecosystem, allowing resellers to access private areas with specific commercial terms , order history, and payment methods tailored to their business model.
This approach strengthens relationships with partners, simplifies business processes, and creates a solid foundation for the growth of the distribution network.
UX/UI design focused on clarity and consistency.
The design and navigation flows were defined based on UX/UI studies in Figma , ensuring a coherent and consistent experience across B2C and B2B platforms.
The interface combines clarity, functionality, and robustness, reflecting Momel's solid positioning and its focus on digital innovation in the construction sector.
- B2C and B2B e-commerce platforms developed on Shopify.
- Integration with Artsoft ERP for data synchronization.
- Customized B2B platform for resellers.
- UX/UI design developed in Figma.
- Automation of catalog, inventory, and invoicing.
Integrated Shopify solutions for industrial sectors.
At Basicamente, we develop integrated Shopify solutions for companies in the industrial, construction, and coatings sectors, combining technology, automation, and strategic design to scale digital operations.
If you need to unify B2C and B2B channels and integrate your ERP with e-commerce, contact us through our Contact page. You can also explore other projects in our Portfolio .