Peixoto & Peixoto
Peixoto & Peixoto is a leading brand in the construction machinery sector, recognized for the robustness of its technical portfolio and its close relationship with the professional market. To modernize its digital presence and optimize product management, we developed a Shopify website with an advanced technical catalog and direct integration with Airtable .
The goal was to create a clear, fast, and easy-to-manage platform capable of centralizing technical information and keeping up with the continuous evolution of the catalog.
Strategic replatforming of WordPress for Shopify
The project began with a WordPress replatforming for Shopify , allowing for the simplification of the technological infrastructure and significantly improving the site's performance and stability.
The new Shopify foundation offers greater flexibility in managing content and products, faster loading times, and a consistent browsing experience for different user profiles — from construction professionals to partners and distributors.
Dynamic technical catalog with Airtable integration.
One of the pillars of the project is the custom-developed technical product catalog , integrated with Airtable . This integration allows for the automatic updating of specifications, technical data sheets, images, and supplementary data, ensuring consistency and reliability of the information presented.
Centralized data management drastically reduces manual effort and ensures that customers and partners always have access to up-to-date information, reinforcing the brand's credibility in the sector.
UX/UI focused on clarity and efficiency.
The design and navigation experience were defined based on UX/UI studies in Figma , focusing on the clarity of technical information and the ease of consulting the catalog.
The interface combines visual simplicity and functional robustness, reflecting Peixoto & Peixoto's industrial DNA and creating a solid foundation for future digital integrations and evolutions.
- Replatforming from WordPress to Shopify.
- Technical catalog integrated with Airtable.
- Automated management of data and technical specifications.
- UX/UI design developed in Figma.
- Website optimized for performance and usability.
Digital solutions for technical catalogs and industrial platforms.
At Basicamente, we develop custom digital platforms and integrations with external systems for companies with complex technical catalogs and specific data management needs.
If you're looking to centralize product information, improve the digital experience, and prepare your platform for growth, contact us through our Contact page. You can also explore other projects in our Portfolio .