Alaire
Alaire is a leading Portuguese brand in the furniture and lifestyle sector. recognized for its fusion of contemporary design, quality, and attention to detail. To strengthen its digital presence and support international expansion, Basically, it developed an integrated digital ecosystem . combining a B2C e-commerce platform on Shopify with a Multilingual corporate website on WordPress .
The project's objective was to create a coherent, scalable, and aligned digital presence. with premium brand positioning, ensuring consistency across communication. institutional and commercial operation.
B2C e-commerce on Shopify integrated with PHC ERP.
Alaire's e-commerce platform was developed on Shopify for the B2C segment. with direct integration with the PHC ERP system . This connection ensures the automatic synchronization of products, prices, and orders. in near real-time, ensuring reliable and efficient operation.
The online store was designed to offer a premium experience to the end customer. reflecting the aesthetics, visual care, and brand positioning across all digital touchpoints.
Multilingual corporate website on WordPress
In addition to the e-commerce platform, an institutional website was developed using WordPress . Structured to communicate the corporate, creative, and international aspects of Alaire.
With multilingual support, the site features collections, interior design projects, Partnerships and institutional information, reinforcing the global reach and prestige of the brand. working alongside international architects, designers, and partners.
Consistent UX/UI design across platforms.
The design and user experience of both projects were defined based on UX/UI studies in Figma , ensuring visual and functional consistency. between e-commerce and the corporate website.
The result is a cohesive, intuitive, and elegant digital experience. that conveys sophistication, confidence and identity — central pillars of the Alaire brand.
- B2C e-commerce platform developed on Shopify.
- Integration with PHC ERP for data synchronization.
- Multilingual corporate website on WordPress.
- UX/UI design developed in Figma.
- Unified digital identity across platforms.
Integrated digital ecosystems for premium brands
This project reflects the approach of Basically in the development of integrated digital ecosystems combining Shopify and Scalable WordPress to unite e-commerce, institutional communication and process automation in premium brands that demand consistency, scale, and performance.