ESC Store
ESC is a Portuguese footwear brand that invested in modernizing its digital operation through a replatforming from Redicom to Shopify . The project, developed by Basicamente, focused on optimizing the shopping experience, integrating critical systems, and implementing digital automations that strengthen the relationship with the end customer.
The goal was to create a more stable, flexible, and growth-ready e-commerce platform, ensuring performance, scalability, and operational efficiency.
Strategic replatforming for B2C e-commerce on Shopify
The new website was developed using Shopify , is geared towards B2C e-commerce , and is optimized for performance.
Migrating from the previous infrastructure to Shopify brought greater stability, speed, and simplicity to catalog management, allowing the ESC team to launch campaigns, manage products, and control inventory more efficiently.
ERP integration and intelligent automations
Integration with the ERP system allows for the automatic synchronization of customer, product, order, and billing data, reducing manual tasks and operational errors.
In parallel, customized marketing automations were implemented to improve segmentation, strengthen communication with the customer, and increase retention and repeat purchases.
UX/UI design focused on user experience.
The e-commerce design was defined based on UX/UI studies in Figma , translating ESC's contemporary and minimalist style into a clear, intuitive, and visually coherent interface.
The navigation was designed to work smoothly across all devices, ensuring a consistent and user-centric experience, from product discovery to checkout.
- Replatforming from Redicom to Shopify.
- E-commerce B2C optimized for performance.
- ERP integration and marketing automation.
- UX/UI design developed in Figma.
- Simplified catalog and campaign management .
Shopify solutions with automation for fashion brands.
This project reflects Basicamente's approach to developing Shopify solutions for fashion brands , combining replatforming, automation, and strategic design to scale digital operations with control.