Geonatlife
Geonatlife , founded in 2013, is a brand focused on innovation in the areas of health and wellness. To support the growth of its digital operation, Basicamente developed an e-commerce ecosystem on Shopify , integrating B2C and B2B operations into a single environment, fully connected to the Sage ERP system .
The project's objective was to centralize sales channels, automate critical processes, and create a scalable technological foundation, prepared to grow in different markets and business models.
Integrated management of B2C and B2B channels.
The solution was designed to allow Geonatlife to manage, in an integrated way, its online retail store and the business platform dedicated to distributors and partners. Both operations are based on the same technological foundation, ensuring data consistency , aligned business rules, and a unified experience for all users.
This approach has simplified daily management and reduced the operational complexity typical of businesses with multiple sales channels, while maintaining flexibility for future evolution.
Integration with Sage ERP and operational automation.
Direct integration with the Sage ERP system ensures automatic synchronization of products, prices, inventory, and billing between systems.
This automation significantly reduced manual management time, minimized operational errors, and ensured greater control over inventory and commercial transactions, increasing the efficiency and reliability of the operation.
UX/UI focused on trust and conversion.
The store's design and architecture were defined based on UX/UI studies in Figma , focusing on intuitive navigation and a clear presentation of product ranges.
The clean and fully responsive layout reflects the brand's values — science, trust, and well-being — ensuring a fluid and consistent shopping experience across desktop, tablet, and mobile devices.
- B2C and B2B stores developed on Shopify.
- Integration with Sage ERP for data synchronization.
- Automation of catalog, inventory, and invoicing .
- UX/UI design developed in Figma.
- Scalable architecture for growth and internationalization.
Results: efficiency, control, and scale
With this digital ecosystem, Geonatlife began operating in a unified environment, with greater control over sales, inventory, and administrative processes. The platform is now prepared to support the brand's growth and expansion into new markets.
The Geonatlife project reflects Basicamente's approach to developing integrated Shopify solutions that combine technology, automation, and strategic design for innovative brands in the health and wellness sectors.