JGS
JGS is a leading Portuguese brand in the beekeeping sector, with over 80 years of experience in the production and marketing of equipment and products for beekeepers. To modernize its digital presence and optimize the online shopping experience, Basicamente developed a B2C e-commerce platform on Shopify , fully integrated with the Primavera ERP system .
The project's objective was to create a robust, reliable, and scalable digital platform, while maintaining the brand's historical identity and meeting the demands of modern e-commerce.
Strategic replatforming of WordPress for Shopify
The project included a complete redesign of WordPress for Shopify , migrating the store to a more modern, faster, and stable technological base.
The migration involved reorganizing the catalog, optimizing content, and improving overall performance, ensuring more efficient management and a smooth browsing experience on desktop, tablet, and mobile devices.
Integration with Primavera ERP and catalog management.
Integration with the Primavera ERP system ensures automatic updates of products, prices, and inventory, eliminating manual tasks and guaranteeing complete data consistency between systems.
The online catalog was structured to present the entire portfolio in a clear and organized manner, with intuitive filters and detailed descriptions, making it easier for professional beekeepers and enthusiasts to search and purchase.
UX/UI design driven by functionality
The e-commerce design was defined based on UX/UI studies in Figma , translating JGS's traditional identity into a modern, functional, and usability-oriented interface.
Intuitive navigation, combined with visual elements that evoke the brand's nature and authenticity, reinforces the connection between tradition and digital innovation.
- Replatforming from WordPress to Shopify.
- B2C e-commerce platform integrated with Primavera ERP.
- Complete and optimized online catalog .
- UX/UI design developed in Figma.
- A structure prepared for growth and digital expansion.
Integrated Shopify solutions for traditional brands
At Basicamente, we develop Shopify B2C online stores integrated with ERP and critical systems, helping brands with a history to evolve digitally without losing their identity.
If you're looking to modernize your e-commerce and integrate processes efficiently, contact us through our Contact page. You can also explore other projects in our Portfolio .