Swallow Collection
Swallow Collection is a Portuguese women's fashion brand recognized for its elegance, sophistication, and attention to detail. To strengthen its digital presence and create an online experience befitting the brand's premium positioning, Basicamente developed a custom B2C e-commerce platform on Shopify , integrated with the Sage ERP management system.
This project aimed to combine design, performance, and operational efficiency into a single platform, prepared to scale online sales and simplify the daily management of the business.
The challenge: premium experience and efficient management.
Swallow Collection was looking for a digital solution that faithfully reflected the brand's DNA: premium design , fluid navigation, and efficient management of catalog, orders, and invoicing.
One of the main challenges involved the complete integration between the Shopify e-commerce platform and the Sage ERP system , ensuring automatic synchronization of products, inventory, and billing, without compromising performance, scalability, or user experience.
The solution: Shopify customized with ERP integration.
The Basicamente team developed a complete , customized B2C e-commerce solution based on the Shopify platform, guaranteeing performance, security, and flexibility for brand growth.
The entire project was conceived in an integrated way, combining conversion-oriented UX/UI design with a robust technical architecture. The design was fully prototyped in Figma , ensuring visual consistency, clear navigation, and an intuitive shopping experience.
Integrating ERP with Shopify has enabled the automation of critical processes, eliminating manual tasks and reducing operational errors, while ensuring that data is always up-to-date between systems.
- Shopify B2C online store with a fully customized design.
- Sage ERP integration for synchronizing products, inventory, and invoicing.
- Institutional website integrated with editorial content and brand storytelling.
- UX/UI design prototyped in Figma.
- Intuitive back office for autonomous management by the internal team.
Results: greater efficiency and wider digital reach.
The new Swallow Collection e-commerce platform now offers an elegant, fast, and conversion-oriented browsing experience, aligned with the brand's premium positioning.
Integration with the Sage ERP system brought clear gains in operational efficiency, automating management processes and significantly reducing the time spent on administrative tasks. With this new platform, the brand strengthened its digital presence and became prepared to scale online sales and expand into new markets .
Technologies and deliverables
- Shopify — a scalable and secure B2C online store.
- Sage ERP integration — catalog, inventory, and billing automation.
- UX/UI Design — wireframes and prototypes in Figma.
- Institutional website integrated with the online store.
How we help brands scale in e-commerce.
At Basicamente, we develop Shopify B2C online stores focused on performance, conversion, and sustainable growth. We also work on ERP integration solutions and critical systems to ensure operational efficiency and scalability.
If you're looking for a partner to create or evolve your e-commerce business, contact us through our Contact page. You can also explore other projects in our Portfolio .