Launch of Purple Professional’s New Digital Project
Basicamente has launched the new e-commerce project for Purple Professional, a recognised brand in the professional cosmetics sector, positioned around quality, brand image and customer experience.
The project includes the development of a new online store on Shopify, integration with PHC ERP, UX/UI definition in Figma and the implementation of an ongoing digital growth strategy.
With this new infrastructure, Purple strengthens its online presence and builds a solid foundation to scale sales and consolidate its digital operation.
Shopify E-commerce Built for Growth
The new website was developed following best practices in Shopify B2C Online Stores, ensuring a robust, secure and easy-to-manage platform.
The store structure was designed to highlight cosmetic products, with intuitive navigation, clear product pages and a simplified checkout process focused on conversion.
This approach enables the brand to deliver a consistent digital experience and support business growth.
Integration with PHC ERP and Process Automation
The project includes direct integration with PHC ERP, enabling automatic synchronisation of products, pricing, stock and invoicing.
This connection ensures consistency between the e-commerce platform and internal systems, reducing manual tasks and improving operational efficiency.
Projects at this level are structured within ERP, CRM and API Integration, which is essential for supporting growing digital operations.
UX/UI Focused on Brand Experience
Before development, a structured UX/UI for E-commerce process was carried out, including wireframes and prototypes in Figma.
The design reflects Purple’s positioning, focusing on aesthetics, clarity and trust, ensuring a consistent experience across all devices.
This approach improves navigation, simplifies product discovery and directly contributes to higher conversion rates.
Performance Marketing and Digital Growth
Beyond the technology layer, Basicamente supports Purple with performance-driven marketing, focused on acquiring qualified traffic and driving sales growth.
The strategy includes campaigns across digital advertising platforms, aligned with Google Ads and Meta Ads for E-commerce, with a focus on profitability and scalability.
This approach maximises media investment and accelerates online growth.
Email Marketing for Retention and LTV
The project also includes the implementation of an email marketing strategy, including newsletters and automated flows focused on customer retention.
This follows a Retention and LTV-focused email marketing approach, increasing purchase frequency and strengthening customer relationships.
The combination of acquisition and retention creates a solid foundation for sustainable growth.
Technology and Marketing as a Growth Foundation
This project highlights the importance of an integrated approach combining technology, marketing and automation in e-commerce operations.
The combination of Shopify, ERP integration and growth strategies enables brands to operate more efficiently and scale their digital presence.
You can explore more details about this project on the Purple portfolio page.
An Integrated Approach to E-commerce
At Basicamente, we develop complete Websites and E-commerce solutions, integrated with areas such as Marketing and Growth, Cloud and Security and Software and AI.
This approach enables the creation of digital platforms built to scale consistently and aligned with each business’s objectives.