FuturSport
FuturSport is a fashion retailer with over three decades of history, recognized for its industry expertise and ability to adapt to the digital world. To modernize its online operation and gain operational efficiency, Basicamente developed a B2C e-commerce platform on Shopify , fully integrated with the PHC ERP system .
The project's objective was to create a robust, scalable, and conversion-oriented online sales platform, ensuring centralized management of products, inventory, and billing.
Strategic replatforming and performance optimization
The project included a complete replatforming , replacing the previous solution with a more modern, secure, and easy-to-manage technological foundation. This approach followed a Shopify replatforming logic, ensuring a stable transition prepared for growth.
This change significantly improved website performance, simplified content updates, and provided a smoother and more intuitive browsing experience on desktop, tablet, and mobile devices.
Integration with PHC ERP and centralized management
Direct integration with the PHC ERP system ensures automatic synchronization of catalog, prices, inventory, and billing between systems, aligned with best practices for ERP and API integration .
This automated process reduces manual tasks, minimizes update errors, and ensures that customers always find accurate and up-to-date information, reinforcing trust and reliability in e-commerce.
Conversion-driven UX/UI design
The design and user experience were defined based on UX/UI studies in Figma , focusing on clarity of information, navigation speed, and optimization for conversion, following UX/UI design principles for e-commerce .
The interface clearly highlights categories and collections, ensuring simple, engaging, and fully responsive navigation.
- B2C e-commerce platform developed on Shopify.
- Integration with PHC ERP for data synchronization.
- Automated management of products, inventory, and invoicing.
- UX/UI design developed in Figma.
- Structure optimized for SEO and conversion.
Integrated Shopify solutions for fashion retail.
This project reflects our approach to developing Shopify B2C online stores integrated with critical systems, creating a foundation ready for scaling and more efficient operations.